Our Team
DR DONALD TAN [Managing Director / Principal Consultant / Trainer]
Dr Donald Tan is a certified Management Consultant and his focus areas are in management, communication & marketing. He currently sits on advisory panels of Gerson Lehrman Technology Council and Australian-based Tridant. Dr Tan is also board member for several local companies. Dr Tan was Asia Marketing Federation’s examiner for the professional qualification “Certified Professional Marketer – Asia”. He is also an Adjunct Faculty at the Nanyang Technological University, Singapore Institute of Management and Kaplan Higher Education Institute.
Dr Tan was also the lead consultant for the Enterprise Singapore [Formerly known as Spring Singapore] Marketing toolkit – a Singapore government initiative to help Small & Medium Enterprise (SME) on how to effectively use marketing in their businesses. Dr Tan was appointed the Chairman of the Marketing and Branding Sub-committee for the inaugural ASTD-STADA Conference held in Singapore. Dr Tan is trained in Intellectual Property Management (IPM) diagnostic methodology by the Intellectual Property Office of Singapore (IPOS) on SCOPE IP & IP Essentials for Businesses. Dr Tan also addressed the United Nations Conference on Trade & Development twice and the Commonwealth Secretariat on areas pertaining to enterprise development.
Previously, Dr Tan held senior management positions and was Asia Pacific head of marketing & communication for a SIX Swiss Exchange-listed company and a US NASDAQ-listed company. He was instrumental in driving business growth in Asia and crafting marketing and communication strategies in the region. During his tenure, Dr Tan received many awards and accolades for his contributions in marketing and communications. He was the recipient of several coveted honors including “Outstanding Achievement in Marketing” by the American Marketing Association, “Most Creative Award in Marketing”, “Asia Pacific Vice-President Award” & “Key Contributor Award”.
Dr Tan holds a Doctorate in Business Administration (Marketing) from the University of Western Australia. Dr Tan received his scholarship to pursue his Bachelor of Business Administration, graduated with 1st class honors and was awarded the All-American Scholar award by the United States Achievement Academy. Dr Tan also holds a Certificate in University Teaching and a Certificate in University Assessment from University of Newcastle, a Certificate in Education Psychology from Nanyang Technological University & National Institute of Education and an Advanced Certificate in Higher Education Teaching from the Singapore Institute of Management. Dr Tan is an Associate Fellow at the Higher Education Academy (UK) and a LEAD Associate Fellow at the Murdoch LEAD Academy.
MONA LIM [Senior Consultant / Trainer]
Mona Lim has more than 10 years of experience in business professional services. She has managed many business strategy formulation and commercial due diligence projects both under the International Enterprise Singapore (IE Singapore) and PwC Singapore. In her previous jobs, she managed cross-cultural and cross-national teams as well as help clients to build a competent team to implement the recommended strategies effectively. Mona was also trained by Bain, one of the top management consulting firms, on the essentials of business consulting and making sales pitch to targeted clienteles.
Mona was selected to join the pioneer team of Global Business Insights (GBI), a commercial entity established by IE Singapore, as a Senior Manager to provide business consultancy services to Small and Medium Enterprises (SMEs) in Singapore to facilitate their overseas venture. Working with SMEs is more challenging as they are more diversified and often face human resources constraints. For many projects, she helped train clients’ local teams and set feasible targets and action plans for them. She was also heavily involved in the setting up of framework for Key Performance Indicators (KPIs) for budget under the public sector.
GBI targeted SMEs with limited budget and experience. Mona continued to maintain close working relationship with IE Singapore while at GBI to provide holistic assessment on the needs. Mona was also responsible for customer relationship management, with a track record over 50% of her clients returning to give GBI repeated business. In addition, she managed to reach out to mega multinational firms and she closed the only GBI deal with a top Korean firm.
At PwC Singapore, Mona worked as a Senior Manager for Advisory Division and specialised in commercial due diligence. Other than project management, she had to work closely with colleagues from other divisions/sub-divisions on cross-selling advisory services on tight deadlines. As a project manager, she had to ensure good communication and provide real time feedback to her members’ performance, while updating any changes to the initial targets (not uncommon in consulting projects) to ensure the completion of projects within acceptable standards and timing. These were additional challenges as Mona for culturally diversified teams.
She holds a Bachelor Degree of Social Sciences with 1st Class Honours in Economics from the National University of Singapore. She received her Master in Economics from the Singapore Management University in 2011. She is a certified W.D.A. Workplace Skills Qualifications (WDA-WSQ) trainer, developer, and assessor (ACTA).
YUEN C. LEE [Senior Consultant / Trainer]
Yuen Lee is a SBACC-certified management consultant / trainer with vast experience in Business Development & Management. He has a decorated history in [1] Consumer & Retail and [2] Infrastructure / Construction & Industrial in the Asia Pacific region. Yuen Lee held various senior management positions in operation and general management at a few renowned European companies. He also has a proven track record of leading diverse teams with P&L responsibility and driving strategic, operational, and integration initiatives in Asia during his 30+ years. With his SBACC certification, Yuen Lee may assist companies with required Singapore-government grants for businesses.
He specialized in Market Entry and G.T.M. strategy for Emerging & Growth markets within the Asia Pacific countries. Furthermore, he is skilled in Omni-Channel transformation & Commerce, Digitization / Digital Marketing, and Channel Development & Management and can commercialize both technological and design-type products. He has been helping European companies from the Scandinavian region and Italy and France break new ground in the Asia Pacific markets. It has, in turn, nurtured his international business experience with a global outlook.
Yuen Lee is a proven P/L leader with general management, business development, and operational experience in the Asia Pacific Region. He is an Experience Business Professional with a demonstrated history (since 1993) of working in both the Industrial and Retail sectors. His work demands the know-how to operate across B2B, B2C, and O2O platforms.
Yuen Lee completed his – “Executive Diploma in Directorship” jointly organized by the Singapore Institute of Directors (S.I.D.) and Singapore Management University (S.M.U.). It enables him to serve more effectively as a member of the Board of Directors of both public and private companies. He is a certified W.D.A. Workplace Skills Qualifications (WDA-WSQ) trainer, developer, and assessor (ACTA). He also completed the Specialist Diploma in Adult Learning and Teaching (SDALT), organized by the Republic Polytechnic and endorsed by the Council of Private Education (C.P.E.).
Yuen Lee holds a Master of Business Administration [M.B.A.] from the University of Western Australia and an Executive M.B.A. with Distinction from Said School of Business, University of Oxford. He also holds a Second-class Upper Honours degree in Business Management from the University of Bradford and completed both the Graduate Diploma in Marketing Management with the Singapore Institute of Management (SIM) and the Diploma in Marketing with the Chartered Institute of Marketing (CIM-UK).
MALER RATNAM [Senior Consultant / Trainer]
Maler has over 20 years of working experience in areas of business development, government process improvement and assisting companies to venture into overseas market. She is a well-known speaker and trainer in the areas of law, innovation, competitiveness in the service sector, leadership, trade development and investment & business strategies.
Previously, Maler was a senior government official who dealt with various aspects of international business and strategy development and trade law at the International Enterprise Singapore from 1995 to 2008. These included industry development in electronics and electrical engineering, international trading, export strategies for Europe, Russia and Central Asia; and trade policy negotiations. Maler has been training in various legal and human resource related subject matters such as leadership management on workplace diversity, inclusiveness and employee management with banks, government entities and private institutions. She is the author of the online certificate programme on Free Trade Agreement for ICC academy: https://icc.academy/how-singaporean-smes-can-benefit-from-free-trade-agreements/.
Since 2008, Maler has facilitated projects from the Ministry of Foreign Affairs to conduct workshops in Singapore and overseas especially, Cambodia, Laos, Myanmar and Vietnam. Some key areas of training include: International Trade and Economic Policy making, Free Trade Agreements, Smart Nation, Public Private Partnership, Foreign Direct Investment, Enterprise and Entrepreneurship development strategies, Export Development strategies using analytics, Intellectual Property for export development and Design Thinking, Economic policy making and investment promotion. Maler also works on various trade and investment related consultancy projects. Maler has completed a significant trade facilitation, ease of exporting products and investment management reforms for the government of Maldives. In Malaysia, she provided Economic Leadership competency development workshops for mid-level officials. She has also worked on economic transformation project in Zanzibar to assist the government to seek funding for agri-business, tourism and port development. In Namibia, she reviewed the investment policy and recommended improvements in investment promotion programmes, investment facilitation centre, and investment related laws. In 2017, Maler led a team of experts to review Saudi Exports strategy on trade expansion.
Maler holds a Bachelor of Arts from the National University of Singapore, Bachelor of Law (Hons) from the University of London, UK, a Master of Science from the Loughborough University, UK and a Master of Law from Southern Cross University, Australia. She is a certified W.D.A. Workplace Skills Qualifications (WDA-WSQ) trainer, developer, and assessor (ACTA).
DR CHARLES TEE [Associate Consultant / Trainer]
Dr Charles Tee has over 30 years of success-proven experience in the hospitality, tourism, training & education and service industries in online travel, travel management, hotels & resorts, leisure and tourism, destination management. For corporate training, he has covered sales, marketing, operations, corporate & strategic management for Singapore, Malaysia, Thailand, Indonesia, Vietnam, Hong Kong and Sri Lanka. Recent experience in hospitality include the pre-opening service training for the Apricot Hotel in Hanoi, Vietnam that is now rated as one of the top new hotels in the city.
Dr Tee’s work involves E-distribution and channel management, on-line travel distribution strategy, B2B & B2C e-commerce marketing and management, website marketing, development of hospitality & tourism marketing strategies and services, business development support and management, training, coaching and mentoring of senior management and executives.
He served at the international travel and hospitality industry as a consultant and trainer having held senior management positions with companies such as Millennium & Copthorne International, Zuji, Sol Melia Hotels & Resorts, Rosenbluth International Travel and the Shangri-La.
His last position was Chief Operating Officer Asia for Wotif.com, a global specialist in last-minute accommodation where he was responsible for the Group’s strategic development, growth and operations in Asia. He spearheaded a team handling product development, business generation and customer services. Within a period of 12 months, he took the company from S$ 2 million to S$ 8.5 million in sales revenue growth.
A graduate of Macquarie University in Sydney where he received a Master of Arts in Marketing Management, Charles also holds a Diploma in Marketing from the Chartered Institute of Marketing (UK). He holds a Doctor in Education with the Institution of Education, University College London. He is qualified as a trainer for the Workplace Service Qualification (WSQ) programs having received ACTA accreditation from the Workplace Development Agency (WDA).
MICHAEL LOW [Director / Consultant]
Michael Low has over 30 years of experience in sales, marketing, procurement, business strategy, and channel leadership across Asia spanning across different industries like automotive, beauty products, gifts and wine. His strengths lie in channel development and the formation of strong partnerships with vendors and channel partners. He has successfully established robust distribution across Asia with key focus in both China and Singapore for the brands he represented.
A go-getter, Michael successfully established the Brokenwood wine brand across China while he held the position of Chief Operations Officer for a major Wine Company in Shanghai previously. His prior experience included handling the Volkswagen and Audi brands with an annual budget of S$1.5 million, and working with key accounts like American Express, Citibank, Standard Chartered Bank, Nokia, M1, Singtel, Pernod Ricard, Ministry of Environment and Ministry of Defence Singapore.
Michael possesses strong inter-personal skills, allowing him to build strong relationships with vendors and clients. His expertise in channel management, distribution and partnerships has earned him high respect among his peers in the industries he worked in.
Michael holds a Bachelor of Business from Edith Cowan University Australia, majoring in Finance and Banking.
DANIEL CHNG [Director / Consultant]
Daniel Chng is a seasoned entrepreneur with over a decade of experience in sales, marketing and account management. His areas of focus have been in the real estate, F&B and beauty care sectors across Singapore and Vietnam all these years.
Daniel founded ERG Singapore and was recognized in the industry for his high stake deals in high-value commercial and industrial transactions. He helped many clients and key accounts optimized their portfolio. One of the notable wins was when Daniel successfully secured a 15-year lease for The Scarlet Hotel Singapore, a milestone deal that reflects his sharp market insight and negotiation acumen.
With a keen foresight and recognizing the market potential of Vietnam’s real estate, Daniel also founded the Candour Group and established a foothold in the emerging market by securing land and developing them into hostels and co-living spaces.
In Vietnam, Daniel also expanded into the F&B sector, growing the business from a single outlets to a chain of 4 stores in 2 years. Acknowledging how things work differently in Vietnam, Daniel has gained deep market insights on Vietnam through his engaged working style and by being a “hands-on person”. His determination and foresight have helped him to identify many opportunities, while recognizing nuances of the market, and navigating through the complexity of the government, businesses and consumers.
CHIN CHAI KEH [Associate Consultant / Trainer]
KEH Chin Chai is a results-driven marketing leader with over 20 years of experience in sales, marketing, business strategy, and team leadership across Asia. As Head of Marketing for Singapore, the Philippines, Vietnam, and Cambodia at a Fortune 500 company with annual revenue exceeding US$80 billion, he drives brand management, market research, digital strategy, and team development. His leadership has fueled brand awareness, optimized customer engagement, and delivered high ROI through performance marketing.
A passionate innovator, Chin Chai has led data-driven digital and performance marketing initiatives, leveraging analytics to maximize results. As Southeast Asia’s Lead for Lead Generation, he develops robust offline and online pipelines to support sales growth. Additionally, he played a pivotal role as APAC Marketing Integration Lead during a major corporate merger, successfully aligning regional marketing strategies to enhance efficiency and accelerate growth.
Renowned for his stakeholder engagement skills, Chin Chai excels at building strong cross-functional relationships that align internal teams and external partners toward shared business objectives. His expertise in market research and customer insights has been instrumental in identifying growth opportunities and elevating customer experiences. Throughout his career, he has been recognized for leading high-performing teams and driving transformative business outcomes.
Chin Chai holds a Bachelor of Engineering (1st Class Honors) from the National University of Singapore. Awarded a scholarship, he pursued a Master of Science through the Singapore-MIT Alliance, a collaboration between the Massachusetts Institute of Technology, National University of Singapore, and Nanyang Technological University. Additionally, he earned a Graduate Certificate in Communication Management & Strategy from Singapore Management University and a Professional Diploma in Asia Pacific Marketing through a joint program with the National University of Singapore and the Marketing Institute of Singapore.
DEBORAH TAN [Consultant / Trainer]
Deborah Tan has been a professional Human Resource practitioner for over 25 years. Since 2009, she also been developing HR-related content, conducting corporate training & providing consultancy services to the clients. Deborah is a certified D.I.S.C. Behavioural Consultant, trained in using the personality psychometric tool. She is also able to provide Training Needs Analysis, the Leadership Challenge and the Erikson Executive Coaching program. Clients include Allen & Gledhill, SIA & PSA.
Prior to this, Deborah was the principal Consultant at the NTUC Learning Hub. Spanning her over 26 years HR & Training career, she has held Training & HR Managerial roles at Asia Pacific Brewery, Millennium & Copthorne Limited, Travelnet, Tourism Management Institute, Thomas Cook & SANYO DENSO.
Deborah also spent 6 years in Shanghai, China, giving her greater exposure to the Chinese culture.
Deborah holds a Master in Human Resource Management from Murdoch University & a Post-graduate Diploma in Training & Development from the Singapore Institute of Management & Institute of Training & Development (UK). She is also ACTA (Advanced Certificate in Training & Assessment) certified. She is also a member of the Institute of Administration Management.
SERENE CHUA [Consultant / Trainer]
Serene has over 15 years of experience working with various government agencies in the areas of Research, Public Education, Training and Development, Policy Review and Formulation, Human Resource Management, Public Affairs and Communications. She has held senior management positions in various departments within the Ministry of Defence (MINDEF)’s Policy and Management Groups. In her previous appointment as Head of Analysis, she has spearheaded key nation-wide research studies and inter-ministerial projects (with MCYS, MOE, MICA and MHA). She has also been involved in and advised on other collaborative efforts with private sector research organisations and think tanks from NUS, SMU, NTU, NIE and IPS.
Having also planned, developed, conducted and appraised different types of seminars, programmes and workshops for a wide range of audiences (from SAF commanders, teachers, students, civil service officers, PRs/New Citizens and employers to the general public), she is well-versed with training needs analysis, executive training and development, and professional feedback and evaluation processes including customer satisfaction surveys for organisational excellence and business growth.
Serene graduated from the National University of Singapore (NUS) with a Bachelor Degree majoring in Psychology/Sociology, and distinction in Philosophy. She also holds a Professional Diploma in Asia-Pacific Marketing from NUS and the Marketing Institute of Singapore, and was awarded special commendation for meritorious performance.
Serene has undergone extensive professional training and executive development (in such areas as PR and Communications, HR Management, Supervisory and Leadership Management), and posseses certifications awarded by the Institute of Public Relations of Singapore, Civil Service College, Singapore Institute of Management, Singapore Human Resource Institute, Nanyang Technological University and Singapore Media Academy.
AMY JIN [Consultant - China Market]
Based in Beijing, Amy has over 15 years experience in areas of media and public relations in China. Amy specializes in media relationship, event and project management and has successfully run PR campaigns across China for several US MNCs in the Teleconferencing, Telecommunication, semiconductor and storage sector.
Amy started her career with a PR agency in China and subdequently went on to manage & head marketing & communication for China and Greater China for several NASDAQ-listed companies. Her last few positions include Marketing Manager for Tellabs, Associate Marketing Director for Ernst & Young and Head of Marketing for Polycom.
Amy was also the recipient of several in-house communication awards including the APAC Spot Award, the Competitive Award, the Evolution Award, the Key Contributor Award and the President Award.
Amy holds a Bachelor of Arts and is currently pursuing her Master in Business Administration.